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Canton-Potsdam Hospital
Cancer Center Brand Awareness Campaign
2017 Silver ADDY Award Winner – Campaign

This cancer center opened three years prior to the launch of this campaign. The community needed an update on the depth and breath of city-quality services provided, as well as the exceptional providers on staff. The values and mission of “Dr. Vel,” the  warm-hearted Director of Medical Oncology, drove the messaging of the entire campaign, and her vibrant personality came alive in a series of educational online videos. Elements of the 12-week campaign included a new microsite (cphcancercare.org), TV, billboard, newsprint, web videos, web ads, and social.

TV :30

Billboard

cphcancerbbinplace

Newsprint

adp0605cph_cancer_forward_farm

adp0605cph_cancer_forward_park

ADP0605CPH_Cancer_Forward_Home_Poster

Sample Web Ad

300x600s

 

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Gouverneur Hospital
2016 Gold Aster Award Winner – Campaign
2015 Silver ADDY Award Winner – TV spot

Image Campaign

This small rural hospital had recently experienced some difficult times and restructuring. They needed to instill confidence and connect emotionally with the community. The TV spot and tagline convey hope and hometown pride, while the mini campaigns and landing page answer the question, ‘why is the future bright?’ A different mini campaign was run each month and featured on the landing page.

TV:30

This TV creative also appeared as 15 second pre roll ads.

Billboard

GHbillboard

This creative also appeared as digital display ads and Facebook newsfeed ads.

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Specialist Mini Campaign: Dr. Haasbeek, Hand Surgeon

Newsprint ad

ADP-0505-Mini-Camp-Haasbeek-NCTW_Web

This creative also appeared as digital display ads and Facebook newsfeed ads.

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Specialist Mini Campaign: Dr. Kuang, Pain Management

Newsprint ad

ADP-0509-Mini-Camp-Kuang-NCTW_web

This creative also appeared as digital display ads and Facebook newsfeed ads.

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Specialist Mini Campaign: Dr. Wilson, General Surgeon

Newsprint ad

ADP-0509-Mini-Camp-Wilson-NCTW_web

This creative also appeared as digital display ads and Facebook newsfeed ads.

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Ambulatory Surgery Mini Campaign

Newsprint ad

CC0057AmbulatoryMiniCampaign_web

This creative also appeared as digital display ads and Facebook newsfeed ads.

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Women’s Health Mini Campaign

Newsprint ad

ADP0520GHMiniCampWomen_NCTW_web

This creative also appeared as digital display ads and Facebook newsfeed ads.

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Outpatient Services Mini Campaign

Newsprint ad

ADP-0529Outpatient_MayoNCTW_Web

This creative also appeared as digital display ads and Facebook newsfeed ads.

 

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